As we approach April of 2021, the question for retailers is "Now what?" Having survived 2020, in many cases on guts and guile, we must now focus on how best to survive 2021 and beyond.
As having one foot on the dock and one foot in the boat, the future of retailers in that Red Zone is not a pretty picture.
Granted, there is much talk about the expectation that "convenience" will become a major factor for shoppers going forward. And we don't disagree.
As having one foot on the dock and one foot in the boat, the future of retailers in that Red Zone is not a pretty picture.
Granted, there is much talk about the expectation that "convenience" will become a major factor for shoppers going forward. And we don't disagree.
- Throughout 2020, millions of shoppers – including the older Baby Boomers – discovered the benefits of online shopping. Then, as brick-n-mortar retailers scrambled to survive, the increased availability of delivery, curbside pickup, BOPIS (Buy Online, Pickup In Store) and BORIS (Buy Online, Return In Store) has been well received by a broad swath of consumers.