Retail Turnaround Experts
Outcalt & Johnson: Retail Strategists, LLC
Co-Founders, The Retail Owners Institute®

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Pat Johnson, Dick Outcalt
Pat Johnson and Dick Outcalt are a proven team of specialists for complex, demanding retail business issues. Known as "coaches to retailers", they focus exclusively on retail, or wherever retail is involved. 

And they fully understand the sense of urgency demanded in retailing. With over 25 years of specialized experience, they are quick studies, known for their ability to "cut to the chase".
They are brought into situations 
  • to resolve conflicts
  • for objective assessments
  • when a unique strategy is demanded
  • when experience and judgment are essential!

They work directly with:
  • Owners, presidents, decision makers of retail businesses of all sizes
  • Retail Boards, Investors
  • Manufacturers or wholesalers expanding into retail
  • Retail landlords or developers
  • Lending institutions
Outcalt & Johnson bring experience, objectivity and perspective. 

They help their clients to compare and contrast their options, and then to choose "What to do?", "Why?", "How?" and "When?"

​Taking on each project only as a team, Pat and Dick's work is done with decision-makers, not to them, whether publicly-traded or privately-owned retail operations.
Outcalt and Johnson work as a team with retailers throughout North America and beyond. Known as "coaches to retailers", Pat and Dick bring experience and judgment to demanding retail situations. They are as comfortable in board rooms as they are in stock rooms.

"Are they married?" people wonder. Very common question. The answer?  "Not to each other!"

​Find out more about Pat and Dick. Just click any of these links:

What Retailers Say

"I've been in retailing more than 20 years. How come nobody ever told me this before?

Now I can have some perspective on my business. Excellent!!"
--Tim O., President, Luxury Goods Stores

"Your tools are exceptionally great, and hit the mark dead center!  You make so much sense.

Now I've started to see the light of how to manage inventory turns to manage cash.

Love your stuff!"
--Clyde A., Co-Owner, Specialty Boutique

"You have reinspired me! 

Thank you!"
--Robyn H., Owner, Home Accessories Store

"Very informative. Thank you.

I enjoy your perspective and have changed forever how I look at my financial statements!"
--Michael P., President, Custom Home Electronics Centers

"Had I had this information and help 7 years ago, I would not have opened our second location – which we closed last year.

I just hope that others take advantage while they still have time."
--Don T., President., Audio/Video Stores

"You have had a profound effect on our business. It has been a springboard to initiate a new philosophy of spending at our store.  

Thank you. This has really been good."
--Kathleen J., Gift Shop Owner

"Awesome info, folks!

Thank you very much. Very helpful!"
--Wayne M., President
Classic Sportswear Shop

"I want to thank you for all your enthusiasm.

It is very apparent that you have the best interests of the small retailer in mind, and provide them with valuable information to survive and grow their business."
--Vice-President, Small Business Services, Union Bank of California

"Excellent! Very useful. We now feel prepared to open our 2nd store.

Keep up the great work!"
--Dave R., Owner/President, Gourmet Food Shops
"Pat and Dick can address topics from where and how to site your next retail store to how to financially structure your company for growth. 

They know from years of experience what works and what doesn't.

Their 20+ years of assisting retailers to turnaround their businesses may be more needed today than ever before."
--Sharon B., Small Business Owner & Journalist