Outcalt & Johnson

As Retail Strategists, Co-Founders of The Retail Owners Institute®, and Retail Turnaround Experts, Pat Johnson's and Dick Outcalt's focus is on your future.

It's not where you've been – or how you got there – that matters. Instead, the key question is: "Where could you go from here?"

What Recent Clients Say

"Lots of people told me what they thought we should do.
Pat and Dick explained 'Why?' and then showed 'How' we could do it ourselves.
And they were fun to work with!"
--- CFO, Multi-Store Tire Retailer

"I'm the controller of this third-generation business.
Our owners were stymied, afraid of making a mistake. The financial part is not their strength.
Pat and Dick understood. They're great teachers and coaches.
They never talked down to anybody! Now our owners
are much more comfortable with the numbers. That makes my job a lot easier!"
--Controller, Large Discount Retailer

"Our second store was just limping along, but we had the
opportunity to add another store. Our accounting firm said to
call these folks. Sure glad we did!"
--President/Owner, Independent Hardware Stores

"Retail turnarounds are unique. Not like other businesses.
It takes both a marketing expertise and a financial expertise.
We found that Pat and Dick have that!"
--- CEO & CFO, 228-Store Junior Apparel National Chain

"If it weren't for Pat and Dick, our business wouldn't be here today.
Nor would we have kept our pledged homes.
Love their understanding and sense of humor through it all.
We needed every bit of it!"
--- President & Merchandise Manager, Specialty Housewares Chain

"They had the stomachs to face up to and correct
the people and things that intimidated me.
And then, they showed me how to have that same stomach.
Amazing!"
--- President, 12-Store Luxury Operation

"We were amazed.
We called them, and they came the very next week.
And to think, we're in Winnipeg, and it's winter! They gave us
a new way to look at our situation. We're very grateful!"
-- Owner, Retail & Wholesale operations

"We hired Pat and Dick to come to the Rio Grande Valley for one week
to turn around our cluster of stores. On their own, they came
three days early in order to get into and
assess all of our stores as shoppers, and all of the stores
of our primary competitors.
They sure do their homework!"
-- Investor/Director, Multi-Store Western Wear Chain

"I was ready to jump out of a window when I first called them. Glad I didn't.
They helped me have the guts I needed to save my business.
After they dealt with the bank and others, I was able to
successfully sell the business. Thank goodness."
--- President/Owner, Apparel Chain

"I've used them over many years for a variety of projects.
Sometimes I need them to be 'the Barracuda Lady' and 'the Rottweiler.'
And they don't disappoint!"
--- Owner, Home Accesories Chain

"Before meeting Pat and Dick, we knew we'd built a really nice business here.
Problem was, now what?
Sell it? But how?
Give it to the kids? But how?
Close it down? But how?
Just keep it going? But how?
They provided the right help. So grateful."
--- Owner, Chain of Gift Stores

"Pat and Dick work quickly and decisively.
They recognize and focus on the real source of the problem.
Remarkable. Best money I ever spent!"
--- Owner & CEO, Ski Resort/Specialty Stores

"Our inventory was out of control. Amazing what they did in just 3 days!
So much more than we expected."
--- CFO, $1.2 Billion General Merchandise Chain

Sounding board

Have a phone conversation with real live people, Pat Johnson and Dick Outcalt, the Retail Turnaround Experts, and principals of Outcalt & Johnson: Retail Strategists, LLC. more info

Nothing to lose! And potentially, much peace of mind to gain.
No obligation. Call now: 206.623.3974

Questions? Concerns? Let's Talk

I have worked with the Outcalt/Johnson team spanning over twenty years as CEO of two different businesses.

Their understanding of the retail industry in all of its forms and their strategic thinking coupled with their personable style and approach resulted in dramatic improvements to our bottom lines.
--Jeffrey Meder, consultant to El Machetazo

Pat and Dick are recognized retail experts. They are my "go to people" for retail management and retail financial management services and advice.

I couldn't ask to deal with two better people. I applaud them for the work they've done to make retailers better business owners.
-- Kerry Moyer, Senior Director, Consumer Electronics Association