A little chaotic, isn't it?
You likely have experienced some of these dilemmas from the customer side. So you know how annoying or unsatisfactory it can be.
But you also are living that dilemma from the retailer's side.
- Have you shopped in a grocery store lately? Noticed the priority parking spaces reserved for the "professional shoppers?" Or observed those folks darting about the store, staring at their phones, often filling two grocery carts?
- Or, maybe you've attended (or plan to attend) a trade show this year. Did you find a "hybrid experience?" That is, a combination of the remote experience – Zoom sessions, special apps, etc – with some live, more traditional elements? Did exhibitors tout their online ordering capabilities? Did you keep having the feeling that something was missing? (Or wondering why you had shown up in person?)
- Have you gone into a store, and encountered rows of racks of packages awaiting pickup by customers, or more likely, a delivery driver?
- Or, alternatively, gone into a store to pickup an online order for yourself, and been dispatched to the far reaches of the store?
You likely have experienced some of these dilemmas from the customer side. So you know how annoying or unsatisfactory it can be.
But you also are living that dilemma from the retailer's side.