We see that this has brought heightened awareness of two different retail strategies: Convenience Retailing versus Destination Retailing.
And here's the deal: retailers now must choose either one or the other of those two strategies. You cannot have one foot on the dock and one foot in the boat. You DO have to decide!
- That uncertain/undecided middle ground is not a viable choice.
- Those who end up there by default – by choosing to not choose are on their first step to being former retailers!