Some retailers in this situation essentially freak out.
But others know to keep asking questions. Before they decide what to do next to fix lagging sales, they want to know "Why?"
So, here is one way to get to the numbers behind the numbers; to begin to know the "why" of your sales trends.
All it takes is tapping into the data that's already in your POS system, and putting together a little summary tally sheet. Here's one example.