Category: Culture

Time for That Springtime (Upbeat) State of Mind

3/13/2023

According to the calendar, as of March 21, it officially is springtime. No matter what the weather is doing.

Well, it's time to bring the calendar to real life! Spring is really a state of mind! The dark winter has passed. Even the rain is warmer in the spring. And new growth is beginning to sprout; leaves are coming out. It's a wonderful, fresh outlook.

And that of course means it is a wonderful opportunity for retailers to refresh and reenergize their stores.

No matter what merchandise you sell - whether it's tires, apparel, books, housewares, office supplies, whatever - every retailer is in the fashion business.

Every Retailer's Most Significant Valentine

2/6/2023

Just One Week Until Valentine's Day!

What better time to send a love note to ... your customers?!

Yes! That's right. A Valentine. Just a Valentine. No strings attached! Show your love!

No special discount coupon.
No "bounce back" offers ("come back by such-and-such-a-date to save $$$.")
No "sign up for our Insider's Club."
No "We want to know what you think about your most recent visit."
No expectation of them doing anything more for you!
No obligation.

Just an out-and-out thank you note. A love note for being your customer!

Showing Up Matters (and Not Just for Show)

12/12/2022

There's a very important annual job for you, the owner, and all of your senior staff. It's vital, and it involves your presence.

The pressures are mounting on your stores, and in particular, your front line staff.

Noticed all the "help wanted" signs in stores, coffee shops, restaurants? It's not just you; lots of (other) businesses are having a tough time with finding and keeping good help.

In fact, a nearby McDonald's posted a notice on its front door acknowledging that they were understaffed due to no-shows, and encouraging (imploring?) customers to be considerate to the people behind the counter who are there to serve them.
Meanwhile, the deadlines for online orders to arrive before Christmas are fast approaching. This will lead to a surge in in-store shoppers. And more demands on your front-line staff.

Let the "Farewell Tours" Begin!

10/31/2022

Except for the lingering sugar high, Halloween is soon to be behind us. Retailers know what that means: on to the Holiday Season!

Of course, for most retailers that brings a major focus on sales.

But, savvy retailers are focused particularly on the targeted ending inventory on December 31. Those retailers are carefully watching sales reports, and are poised for action.

Each week, they identify "What's not selling yet?" And they do something about it! Move it around on the floor? Display it differently? Pair it with merchandise that IS selling? Lots of choices.

Good Help Hard to Find? Take the Hint!

10/24/2022

As the Holiday Season approaches, finding good help promises to be especially challenging for retailers this year.

Then, we read "10 Things to Know to Get And Keep Retail Jobs," a to-the-point commentary from Bob Phibbs*, who specializes in retail sales training.

Here are his Top Ten recommendations for prospective retail employees:

"Performance is Key"
"Treat Customers with Respect"
"Go the Extra Yard"
"Be on Time"
"Don't Gripe About the Hours"
"Be Flexible"
"Don't Be a Drag"
"Be a Team Player"
"Respect the Rules"
"A Cut in Hours is a Sign"

Finding Inspiration – On the Kids' Menu??

9/26/2022

We recently learned of a restaurant with a kids menu which is quite unusual.

Of course, having a kids menu is not unique. But here's what IS unusual about this one.

When kids are asked "What would you like to eat?", often their answers can range from "I don't know" to "I don't care."

But at this restaurant, here is what each all-too-familiar answer brings to the table:

Patagonia Brings a New Answer

9/19/2022

In the free enterprise system, owners are free to succeed. And free to fail.

That's why The Retail Owners Institute has defined the #1 responsibility of the Owner as the survival of the business.

But then, the owner must define "Why?" Why are we doing this, anyway? Why are we working so hard for this business to survive and thrive?

There are many good answers. To be the biggest? The fastest growing? A way of life? Something to pass on to the next generation? To create wealth? To support a cause?
It all depends on the owner, and what she or he decides. Then, that answer must be communicated: to staff, customers, family, the community, competitors, everyone.

That brings us to an event that captured a great deal of attention in the business world last week.

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