Retail Turnaround Experts
  • Home
  • Expert Perspectives (Blog)
  • Three Stages of Retailers in Decline
  • Turnaround Experts
    • Who Are They?
    • How Do They Work?
    • When to Call Them
    • Bios | Credentials
  • About Their Work
    • Some Recent Clients
    • Projects by Client Type, Size, Location, etc >
      • Crisis Management | Turnaround
      • Assessments | Action Plans
      • Financial Restructuring
      • Growth Management
      • Owner Issues | Transition Management
    • What Might It Cost?
  • Tips | Tactics | Resources
    • Four Stages of Retail Turnarounds
    • Top 5 Reasons Why Retailers Fail
    • Retailers: How to Cope with a Cash Crunch
  • Contact Us

A Great Time for Real Merchants

10/17/2022

 
Picture
You've seen all the headlines. Worldwide inflation. Dire warnings of a coming recession. Big time discounts at retailers due to boatloads of inventory. Amazon doubling down on their Prime Day(s) sales. Shoppers shopping early in anticipation of rising prices. 

Shaping up to be yet another "unprecedented" Holiday season for retailers, isn't it?

And a wonderful opportunity for all merchants!

How best to start? Set the boundaries.
  • First, specify how much inventory, in total, you want as of December 31. 
  • How much by department?
  • Category?

​Next, establish clear routines for monitoring inventory levels.
  • What are the early indicators of "slow movers?" 
  • When is each item's expected peak in sales?

​Then, be ready to pounce! Patience is not a virtue here. 

Always, the best time to take markdowns on seasonal items is just BEFORE sales peak on that item. 
  • After that peak, after the peak of customer traffic, how long would some of those items hang around in your store?

  • And how high would the markdowns have to climb at that point in time?

Markdowns are your friends. (Remember, "the first markdown is the cheapest.") If sales of some items are lagging in October, their peak season, will sales improve in November? Really?

Instead, quick markdowns on the slow movers allow you to generate more excitement in your store. Just when it is needed the most!

Reassure your shoppers that they do not need to look elsewhere, like the internet, for Holiday savings. Keep traffic coming into your store for your most coveted items. 

All part of the judgment that is required from a merchant. And the cunning. 
  • So, start now to establish your "boundaries" for this Holiday season. Keep them top of mind and close at hand.

  • Keep a dispassionate eye on your inventory levels, by item. Enforce your boundaries with timely markdowns and smart merchandising.

  • Be shrewd. A markdown starting on a Friday morning can add excitement to an entire weekend. 

​And most of all, relish the fun of being a merchant!
 
©Outcalt & Johnson: Retail Strategists, LLC and The Retail Owners Institute®

Comments are closed.

    The Perspective of Retail Experts

    All
    Culture
    Financial Strength
    General
    Inventory Management
    Leadership
    Owner's Responsibilities
    Pandemic
    Perspective
    Retail Growth
    Retail Projections
    Strategic Opportunities
    The Economy

Objectivity. Choices. And Action! 
Have questions? ​Let's talk. ​Give us a call.
Contact Us NOW - Here's how
©Copyright, Retail Turnaround Experts and Outcalt & Johnson: Retail Strategists, LLC.